About Lex Irias

A former digital marketer turned therapist, Lex brings a rare and deeply informed perspective to digital wellness. After more than a decade designing engagement strategies and behavioral systems in the tech and startup world, she transitioned into clinical training in addiction counseling and mental health. Today, she integrates her expertise in behavioral design with evidence-based therapeutic practice to help individuals build healthier, more intentional relationships with technology.

Before becoming a therapist, Lex worked with startups designing engagement strategies to retain users and increase time spent on digital platforms. Her work required a deep understanding of behavioral psychology, attention capture, and reward systems. Over time, she began asking important ethical questions about the long-term impact of these strategies on individuals and communities.

This curiosity led her to pursue a Master’s in Clinical Behavioral Health and Addiction Counseling at Metropolitan State University of Denver. Today, she integrates her background in behavioral design with evidence-based clinical practice to address technology addiction, compulsive digital habits, and maladaptive coping behaviors.

Lex is the founder of Digital Detox Life and the owner of Siendo Human, a private practice focused on holistic, integrative healing. She works with individuals navigating substance use, digital overuse, burnout, identity transitions, and behavioral addictions. Her approach is collaborative, trauma-informed, and grounded in both neuroscience and depth psychology.

As a bicultural and bilingual Latina who grew up between Honduras and South Florida, Lex brings cultural humility and lived understanding of identity, adaptation, and belonging. She is passionate about accessibility in mental health and wellness spaces and primarily teaches yoga and meditation in Spanish.

Lex is also a trauma-informed yoga instructor, trained in Synergistic Play Therapy, and currently pursuing additional certifications in Nutrition for Mental Health and Internal Family Systems. She serves on the Board of Directors for HoliHub, a nonprofit dedicated to holistic approaches to recovery that nurture mind, body, and spirit.

Whether in the tech sector or clinical practice, Lex’s work is driven by one core commitment: helping individuals reclaim agency, cultivate discernment, and live more present, intentional, and fulfilling lives in the digital age.